I collaborate with stakeholders to understand objectives, constraints and vision by conducting research on the business competition to identify opportunities and differentiation points.

I analyze existing data to identify user behaviour patterns and pain points. I align with relevant stakeholders on a defined problem statement and set out the project's deliverables and timeline.

I work on multiple variations of polished hi-fidelity wireframes with continuous iteration based on user feedback applied to the existing design. Further iteration depending on existing constraints is conducted including prototyping for optimum user experience.