Espoir Foundation

Improving Usability of Maven Central and increasing awareness of Sonatype Nexus Respository

User Research

Brand Design & Development

UI & Motion Design

My role

User Research, UI Design, Brand Development, Motion Design and Development.

Platform

Desktop, Mobile Responsive

Duration

1 month

Espoir is a non profit organization dedicated to empowering children and single mothers in Congo with access to education and health care. It sought to improve their digital footprint as well as develop an identity for their organization.
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Espoir is committed to breaking down the barriers that prevent girls from attending school with the aim of creating opportunities for growth and independence. The vision is to empower women and children to thrive in present and shape a brighter future for generations to come.

Brand identity

The public sans font is a clean and neutral font chosen to evoke a feeling of confidence without arrogance, prioritizing functionality, professionalism and inclusivity. The colours #002400 (Dark Green), #E07A5f (Burnt Sienna), #B8D8BA (Caledon) were chosen as the primary colours as they evoke a feeling of earthiness, vibrancy and calmness.
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Other work done include imagery of marketing work for social and items to be used for brand promotion.

Logo & Colour Palette

Imagery

Website

The website project entailed redesigning their outdated website to better align with their goals of improving usability, increasing donor engagement, and creating a more compelling storytelling platform. It was designed on Fiigma and developed with Framer.

Icons and Illustration

Website pages

COnclusion

Since it's launch, The website has become a key tool in amplifying Espoir Foundation's impact in keeping users updated on its initiatives. I am proud of the role I played in Espoir's foundation mission and in supporting their mission in creating equitable opportunities for less privileged women and children in Congo.

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