Zigcast
Improving the user experience of an advertising mobile product
My role
User Research, Wireframing & Visual Design.
Team
Obinna Momah, Bernard Gabriel
Category
Media & Advertising, SAAS
Introduction
Zigcast is a start-up digital signage company that seeks to empower individuals and businesses to reach and retain audiences in physical spaces with its modernized form of traditional marketing.
Small businesses believe that the investment in advertising is often seen as an expense as opposed to way of generating revenue. Currently, business owners with superior qualifications do not believe in the effectiveness of advertising. These owners lack the knowledge and skills to apply and trust digital marketing strategies.
PRoject scope
Small businesses believe that the investment in advertising is often seen as an expense as opposed to way of generating revenue. Business owners with superior qualifications tend to believe less in the effectiveness of advertising. These owners lack the knowledge and skills to apply and trust digital marketing strategies.
I worked with Bernard, another product designer to create an application to make it easier for business owners to gain access to physical spaces to advertise their products and services.
Market Research
During research, we understood small business have been turned off by digital signage as a working solution for themselves. Most view investment in advertising is often seen as just as expense instead of a means to generate revenue.
On the other hand, business owners with superior qualifications tend to believe less in the effectiveness of advertising. Small businesses face a huge challenge that is decisive to their future: investing enough in advertising in order to be able to compete effectively in the marketplace, versus the lack of data that supports the benefits of advertising.
Here are some data from the current market.
Fig 1 - Market Research
COmpetitive advantage
We compared applications that utilized similar functions like Uber, Yelp & Instacart. We measured our ideas for the application with current consistency standards as it is safe to assume people use other digital products than yours.
Optisign was already a big player in the same market. We reviewed their current features and picked out features we found useful such as having the option to pick from multiple screen size options
Fig 1.1 - Competitive Advantage
COnclusion
During this project, we learned the significance of digital signage to small business owners. Our research showed that advertisers would be open to using the product as far as there is a transparency in its cost. Our MVP improved user’s experience making it more intuitive and visually appealing thanks to the changes being made.
